Alessandra Gold is the CEO/Co-Founder of THEPOWERHOUSE, LLC.  a diversified Art and Fashion holding company, which oversees business activity for The House of Arts, and its sister businesses and brands the De-Risk Agency, GSA House, MAH PEOPLE, Kruzin Footwear, Casa Brasil Miami, Colecta Magazine. 

Alessandra, is a Brazilian-born, Miami-based world renowned fashion designer, with more than 20 years of international experience in Design, Consulting and Marketing. She was trained at New York City’s Fashion Institute (FIT) where she was later recognized as an alumna of note. Alessandra developed and curated many brand collaborations including “The Miami Art Series” – art on sneakers –  that traveled to Japan, Honk Kong, Taiwan, Europe, Brazil and Dubai (UAE). Alessandra is a familiar face at Art Basel having produced, created, participated and launched many artists such as Zevi G, since 2010.

Alessandra is regularly commissioned to participate in New York Fashion week, Miami and Swim Fashion Week and other prestigious fashion shows multiple times both showcasing, creating and executing. Alessandra also mentors new designers, business entrepreneurs, scouts and oversees development of new models, and is one of the main judges for the graduating fashion students as well as  a regular speaker for the Miami Dade College – Fashion Institute, in Miami.